Ugly Shirts Fortune Lesson 4 Launch Your T-Shirt Campaign on Teespring
Once you have your Facebook page live, you want to post your first t-shirt on it. In this lesson, I’m going to show you how to launch your first t-shirt on Teespring and how to share the news on your Facebook page.
Ready? Let’s get started.
Firstly, if you don’t already have an account with Teespring, sign up for a free account here.
To start a t-shirt campaign, login to your Teespring account and click “Start Designing” at the top navigation.
On the next page, you will select “Apparel”.
On the next page, select Classic Tee under the Unisex/Men’s T-Shirts category to create your tee. If your niche is predominantly ladies, you want to select the Women’s T-Shirts next to it.
In this example, as we are trying to make a firefighter tee, we will choose the unisex/men’s tee. Firefighters are predominantly men, so I’m going to use the Unisex/Men tee in this example.
Why Classic Tee?
It’s the lowest priced t-shirt amongst all the shirts that Teespring offers.
The lower cost makes it so that you don’t have to sell your shirt at a high price. If you pick a higher quality tee for a few dollars more, it’ll become more expensive and you will convert fewer buyers as a result.
Basically, it’s all about costing and conversion rates.
On the next page, choose the red “Sell” option:
Next, you will see the Teespring Launcher dashboard. We will be designing our shirt using the Launcher.
If you hired a designer for your design, all you need to do is to select “Add Image” and upload your design. Like this:
However, if you don’t have a designer and want to design the shirt yourself, you can type your quote using the text editor.
One important note for using the text editor: for some reason, I can’t get the text editor to work when I use it with the Firefox browser. It is perfectly fine with Chrome. Therefore, if you face any difficulties with it while using Firefox, switch to Chrome and you will be fine. I don’t have experience with other browsers; you might want to test it for yourself.
In this example, we will type our quote: “A hero is a person who is baptized by fire” using the editor.
To do that, click on “Add Text” and start typing.
The default shirt color is white. If you want to change it, you can pick your color first before typing your quote by clicking on the red cross icon below:
Once you have selected the shirt color, pick your font type and color at the top of the shirt. Like this:
I like black tees; it’s a sure-sell in every one of my campaigns. My customers seem to prefer it over all the other colors.
With black as the background, I’ll add a grey font for good contrast.
After I’ve added my first line of text, it looks like this:
Next, click on “Add Text” again, to start adding the second line of text:
Once I’m done, the second line looks like this:
Next, click on “Add Text” again to add the third line of text:
You want to keep hitting “Add Text” to add more lines of text.
After finishing, it’ll look something like this:
Next you want to enter your price on the left sidebar. I always set my selling price at $21.95 for a Classic Tee. That gives me a profit of $11.38 per shirt sold.
It’s not something set in stone. You are free to set it at whatever price you like – $22, $23, $25 or even $29. It’s all up to you.
My experience tells me anything lower than $22 converts the best. It’s well priced, not too expensive and within most people’s expectations for a casual t-shirt. Also, the profit from the shirt gives me some extra money to spend on ads. That’s why I go with $21.95.
When you are done, click “Continue” to move on to the next stage:
On the next page, you will be able to add more colors and other shirts to your campaign.
Usually, I will add a Hoodie and a Women’s Tee and price them at $39.95 and $21.95 respectively.
Even if it’s a mostly male job, there are still some female firefighters around, so don’t lose the sales. Get a female shirt up even if you think it’s a male niche – and vice versa.
Hoodies sell better when you launch your campaign in a colder season like fall and winter. But you never know how long you will be running your ad campaign. You might launch it in summer, then discover it becomes a hit and sell it for a long time after that. Therefore, it’s better to include a hoodie as one of the styles you offer.
Makes sense? Great!
Add them, select the other shirts and colors you want, then move on to the next page.
On the next page, we will add our campaign description. Now let’s fill in the fields as shown in the screen capture below. If you can’t see it clearly, here is the text I used:
Description: MADE IN THE USA.
I’ll explain why we use a call-to-action text for the title later.
Once you have added your title and description, pick you t-shirt feature view.
If you are making a shirt that only has print on the front like me, make your front print as the feature view.
If you are making a shirt with a small print on the front + a big print on the back, you want to make the back as the feature view so that people can see your quote clearly once they land on your Teespring page.
Under URL, create a unique name for your Teespring page. It can be any name you like. Don’t spend too much time figuring out the URL name, the name you use doesn’t really matter. When someone lands your Teespring page, they either buy, share it on the social media, or leave. People won’t keep coming back to it, so an easy-to-remember name isn’t necessary.
Finally, hit the “Publish Listing” button to launch your campaign.
Our shirt is now live!
Here is what our Teespring page (our t-shirt page on the Teespring website) looks like. This is where we will be sending traffic from our Facebook page.
Post Teespring campaign on Facebook page
Now that we have created our first Teespring campaign page, we want to post the URL on our Facebook page.
At this point, let’s go back to our Facebook page.
We will copy our Teespring page URL and post it on our Facebook page. Like this:
Once we do that, Facebook will load an image of our t-shirt on the post. Here is what it will look like on our Facebook firefighter page.
You will notice the title of our Teespring page showing up under the t-shirt image.
It says “Click Here to Get Yours!”
Remember that we used the title “Click Here to Get Yours!” on our Teespring campaign? Now you know the reason – so that people will click on it.
We want the call-to-action to show up on our Facebook page in an obvious position to get people to click. Once people click on the text or the t-shirt image, they will be sent directly to our Teespring page.
We’re not quite done yet. Next, we want to add more CTAs (call to actions) and a scarcity message to our post.
Scroll back up to the last image. See the Teespring page URL above the t-shirt image?
We are going to delete it and replace it with a few lines of text that will still include the URL.
To do that, on your post, click “…” in the top-right corner and select “Edit post” from the drop down menu:
Next, copy and paste the following text to replace the URL:
Do you know someone who can relate to this?
These shirts are only available for a few days. Get yours now.
When you are done, click “Save” to publish it again. Your post will now look like this:
Perfect! That’s what you want your post to look like.
By asking if people know others who can relate to the message on the shirt, you can get them to tag their friends in the comment section of your post.
Now, if you are new to using Facebook, you might ask: Why do we want folks to tag their friends on Facebook?
You want to get your shirt viral.
You see, once someone tags their friends on your post, their friends will receive a Facebook notification and a wall post linking them to our post. In turn, if those friends who visit like what they see, they will become prospective buyers.
The whole point is for people to not just buy the shirt; we want folks to send more people to view our Facebook ad. We want our t-shirt ad to go viral. We run ads to get people to buy our shirts while encouraging them to share it to their friends.
A viewer may be someone who loves the shirt but doesn’t have enough money to get one; they then tag their friends to get them the shirt. On the other hand, there are people who want to buy together to save on shipping. Either way, they’ll share it and more people will see your campaign.
Facebook is a social network. One great thing about advertising on Facebook is that people will share your shirt with others. Our ad is then seen by way more people. Just this reminder will cash in 30%-50% more sales depending on how responsive your audience is and how well your t-shirt message resonates with them.
But when you run ads on Facebook, there is a problem. Facebook has a rule that states that advertisers can’t run ads to a post that explicitly asks people to tag their friends on it.
If you do that, the Facebook algorithm will track your post and flag your ad within a few hours. They won’t ban your ad account, but they will stop your ad and drop you a line to get you to re-word your post before they will let your ad run again. Not the end of the world, but that’s pretty annoying.
This is among the reasons why I don’t like how they treat advertisers. Being able to ask others to share it to their friends is one of the reasons we run ads on FB leveraging their huge audience size. By doing so, we can snowball our reach. Why won’t they allow it?
Anyway, it’s their property, they have the final say.
But here is the thing. You can work around it. Instead of asking people to tag their friends explicitly, I ask people if they know someone who can relate to our shirt. Rather than state it directly, I give them a nudge, a suggestion, just like I have shown you in the example above. So, use the copy if you want to reach out to more people on Facebook.
Alright, we’re all set.
Let’s go back to our Teespring page to replace our title and description text. Here is what our Teespring page looked like when we set it up earlier:
When we posted the Teespring link on Facebook, Facebook scanned the page and grabbed a thumbnail image + title text to show on our Facebook page. Once Facebook caches everything (saves it in their server), it will show the same thumbnail + text every time.
We will now go back to our Teespring page and change the title and description.
The order in which we do this important because we are going to add copy to our Teespring page, but we only want Facebook to show the shortened version (the one with strong call to action – Click Here to Get Yours!).
We will use a new set of text for the title and description. To do that, login to your Teespring account again, click on your email address that shows up on the top right corner and select “Listings” from the drop down menu:
On the next page, click on the pencil icon to edit:
Here is what you will see on the next prompt:
We will use the following content to replace what is already on our page (you can change it according to your niche).
MADE IN THE USA, Worldwide Shipping: Get for yourself or make a gift!
IMPORTANT: Only available for a few days. Act fast.
TIP: Share this with your friends, order together, save on shipping.
Paypal | VISA | MASTERCARD
Available as Hoodies and Tees. Select the styles from the menu below, click “Add to cart” to order!
Once you are done, hit the “Save Changes” button and you are done!
Here is what our Teespring page looks like after we have changed the edit.
I have tested this a lot, and this is simply the best description to maximize conversion.
The title immediately tells people who the shirts are for; this is important. We want to include hoodies in the title so that people know we are not just selling the basic tee alone. They will automatically scroll down to the page to look for other styles that might be available.
A hoodie makes us more money than a classic tee, so we definitely want to let people know a hoodie is available.
We add urgency in the description to encourage people to act fast. We also encourage people to share our shirts with their friends, even giving them a reason to do so: to save on shipping!
Indicating safe checkout via Paypal and credit cards adds confidence for online buyers.
That’s it. Done.
It’s time to start getting some traffic to your Facebook post.
We will launch a $30 Facebook Page Post Engagement (PPE) ad campaign.
What are Facebook engagement ads?
Facebook engagement ads, or Page Post Engagement (PPE) ads enable us to share information with more people by extending Page posts beyond our Facebook Page. In essence, it’s paying for other people to see the post.
With PPE ads, we can get our shirt in front of folks who are most likely to interact with our post (like, share, tag their friends etc). The more people engage with your post, the more it encourages others to do the same.
The concept is similar to viral posts, online news and cat videos. The more people talk about it, the more likes it will get. This in turn encourages others to share it and give the post more exposure. When people do so, your organic reach will far exceed the initial audience that you paid for.
In the next lesson, I’ll show you how to launch your first Facebook PPE ad. This is where the fun starts. The first step? Locate your target audience on Facebook.
Let’s get started on the next lesson, and I’ll show you how you can find your potential shirt buyers on the largest social media platform in the world. I’m excited. Aren’t you?
Reviewed by Admin
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July 14, 2021
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